CADILLAC BECOMES THE OFFICIAL CAR OF THE BOEING CLASSIC
The Boeing Classic and Cadillac have announced that the luxury vehicle has become the Official Car of the 2010 tournament, being held August 23-29 at TPC Snoqualmie Ridge. Cadillac returns as a premier tournament sponsor for this year’s event after a one-year hiatus and their presence on the course throughout the week will be significant.
A major benefit for the Champions Tour players competing in the tournament, Cadillac will provide courtesy cars for the pros to use throughout the week. In a unique twist to this feature, Northwest Cadillac Dealers will then conduct a special Boeing Classic “drive like the pro’s” promotion with the sale of the 100 player vehicles at participating Northwest Cadillac dealers at the conclusion of the tournament and running until they are sold out.
Other tournament participants may benefit from the Cadillac partnership include Korean Air Pro-Am participants, who will have an opportunity to win a Cadillac on the 9th hole as a hole in one prize, and spectators, those driving Cadillac vehicles will have preferred parking locations.
Cadillacs will also be on display at the course throughout tournament week, providing fans the opportunity to sit in the latest models and receive great giveaways.
“We are proud to be back at the Boeing Classic and feel very fortunate not only to have a tour event in our back yard, but an incredible community event that supports one of our finest medical institutions in the country, Virginia Mason,” said Brad Brotherton, President of the Northwest Cadillac Dealers Association.
“We are thrilled to have Cadillac back as the Official Car of the Boeing Classic,” said Michelle DeLancy, Tournament Director. “The luxury vehicles Cadillac provides sets our tournament apart from all others from the perspective of the players, participants and spectators alike because their brand is synonymous with class and quality.”
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